Privacy Policy

Last updated: January 2024

dazzle-ride Limited ("we", "our", "us") is committed to protecting the privacy and security of personal information. This Privacy Policy describes how we collect, use, and safeguard information when you visit our website or engage our services.

Information We Collect

Information You Provide Directly

When you contact us or engage our services, we may collect:

  • Name and contact details (email address, postal address)
  • Financial information necessary to provide our services
  • Employment and income details
  • Information about your financial goals and circumstances
  • Identification documents required for regulatory compliance

Information Collected Automatically

When you visit our website, we may automatically collect:

  • Browser type and version
  • Operating system
  • Pages visited and time spent on pages
  • Referring website addresses
  • IP address (which may be anonymised)

How We Use Your Information

We use personal information for the following purposes:

  • Providing financial advisory and management services
  • Responding to enquiries and communications
  • Meeting our regulatory and legal obligations
  • Improving our website and services
  • Sending service-related communications
  • Protecting against fraud and ensuring security

Legal Basis for Processing

We process personal information under the following legal bases:

  • Contract: Where processing is necessary to perform our services
  • Legal obligation: Where we must comply with regulatory requirements
  • Legitimate interests: Where we have a business reason that does not override your rights
  • Consent: Where you have given clear consent for specific purposes

Information Sharing

We do not sell personal information to third parties. We may share information with:

  • Financial product providers when implementing your financial plan
  • Professional advisers (accountants, solicitors) at your request
  • Regulatory bodies as required by law
  • Service providers who assist our business operations under appropriate contracts

Data Retention

We retain personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, regulatory, accounting, or reporting requirements. For clients, this typically means retaining records for a minimum of six years after the end of our relationship, as required by financial services regulations.

Your Rights

Under data protection law, you have rights including:

  • The right to access your personal information
  • The right to rectification of inaccurate information
  • The right to erasure in certain circumstances
  • The right to restrict processing
  • The right to data portability
  • The right to object to processing

To exercise these rights, please contact us using the details below.

Data Security

We implement appropriate technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, access controls, and regular security assessments.

International Transfers

We primarily store and process data within the United Kingdom and European Economic Area. Where we transfer data internationally, we ensure appropriate safeguards are in place.

Changes to This Policy

We may update this Privacy Policy periodically. Material changes will be communicated through our website or direct communication where appropriate.

Contact Information

For questions about this Privacy Policy or our data practices, please contact:

Data Protection Officer
dazzle-ride Limited
42 Threadneedle Street
London EC2R 8AY
Email: [email protected]

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe your rights have been infringed.